One of the things I like about HeronBridge College is that they are building traditions as they go along. The school has been in existence for 12 years and every year, something new becomes part of the rich tapestry of the HeronBridge experience. A couple of years ago, it was decided that the leaders in Grade 12 (counsellors) would set a theme for their year in office. They get to design a logo and have a flag printed which flies from the flag-pole outside the school auditorium.
At the end of 2011, I received an email from the newly appointed head girl for 2012. She wrote: “The Councillors were blown away by your amazing Hairspray poster. As a result of your amazing design, we would really appreciate it if you could design our councillor logo for us. ”
AAAh, one of the problems with designing stuff for the love of it is that you become a target for other request for pro-bono work, but…. flattery and an incredibly enjoyable design project will get you everywhere. There was also the fact that I really like this bunch of teens. They look you in the eye and talk to you as an equal. No mumbling and shuffling because you are part of the dreaded “wrinklies”! In the words of the head girl “Our councillor group is loud and cheerful.” Yes they are!
She went on to explain in detail, what they had in mind – the vuvuzela for noise, colourful splashes to represent their diversity, and a list of symbols that had meaning for them and the school. If every business person I dealt with had this kind of clarity, my life as a designer would be bliss! This crowd knows who they are, what they want and how to get it with charm and courtesy.
I was hooked.
The resulting logo went through very few amendments before it was approved and was applied: In colour or black and white on school stationery; in glorious crazy colour on the flag now flying at school; in one colour (school blue) on the backs of t-shirts; and on the grade 12′s facebook group page.
Warning to the world: Get ready – this is a crowd of young people who are going to make a NOISE and be heard in the future!