New idea for eyecare at Easter

One of the more challenging aspects of designing for optometrists is finding new ways to promote eye health.

I have discovered that to most people, eye tests are a “grudge buy”, especially if they think they can see perfectly.

I was one of those people. I had pretty perfect vision until age and computer use caught up with me. I now have to wear spectacles for all reading, artwork and computer work. Working for optometrists, you get all the gruesome details on all the things that can go wrong with your eyesight. The scariest aspect of these afflictions is that they are not painful. You might wonder why I think this is scary. It’s scary because pain is a big “HELLLOOOOO, I need HELP” from your body. If there is no pain, you toddle about thinking everything is dandy until you go blind.

This may seem quite morbid, but the good news is that many ocular afflictions can be detected and helped if you go to a well qualified optometrist for regular eye checks, even if your eyesight is great. Now I sound like I am punting my clients, but it’s true.

Anyhoo, back to finding new ways to promote eye tests… This is my very quickly drafted alternative to the usual cutesy Easter Bunny¬† graphics you see all over the place at this time of year. If you can’t see, how do your find the Easter Eggs? It also gives the optometrists a chance to hand out the odd bit of chocolate to their patients as a treat for coming in.

Added 7 April:

I thought it might be fun to give you a visual idea of the process.

I am not sure how this picture popped into my head, but all I know is that I was thinking “anything but bunnies and chicks”.

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Blindly searching
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2 thoughts on “Blindly searching

  • April 6, 2011 at 7:08 pm

    Love it! A real cool idea. For me, humour always works in an ad and it is the one you always remember.

    • April 7, 2011 at 6:28 am

      Thanks Jacci, This was one of those light bulb moments. I sketched very badly in pen on a random piece of paper and it developed from there – I will post the process picture later today : D

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